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[ 2019-03-05 ] Prof. Guan, Chong gives lectures at NTUB

Professor Chong Guan of the Singapore University of Social Sciences (SUSS) was invited to NTUB to share her insights into Internet Marketing.

Dr. Guan is the head of the Marketing Programme in the School of Business at SUSS. Her research interests lie in the area of consumer decision-making on digital platforms. Her publications have appeared in leading journals such as the Journal of Business Research, Telecommunications Policy, Psychology & Marketing, and DATABASE.




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